Data: The Missing Ingredient in the Food Supply Chain

Data: The Missing Ingredient in the Food Supply Chain

Episode 2 | 30 minutes

What if the most critical ingredient in our food system isn't grown in fields or manufactured in facilities? What if it's data?

In this revealing second episode of our four-part series, host Drew Zabrocki explores why data has become the essential yet often missing ingredient that could transform everything from field to fork. Despite living in an age of smartphones and quantum computing, much of our food system still runs on paper – creating inefficiency, waste, and missed opportunities throughout the supply chain.

You'll hear from:

• Farmers juggling six different platforms and 10 customer portals
• Industry experts grappling with terminology that means different things to different stakeholders