The Tomato's Journey: Exposing the Fresh Produce Supply Chain

Supply Chain Symphony: The Tomato's Journey

Episode Notes

Episode 1 | 42 minutes

What can a humble tomato teach us about global supply chains? As it turns out, quite a lot.

In this premiere episode, host Drew Zabrocki takes listeners on an eye-opening journey following a tomato from field to fork. Through an immersive simulation called "The Tomato Experience," we witness firsthand how disconnected information systems create friction at every handoff point in our food supply chain.

You'll hear from:

• Farmers frustrated by data demands that don't improve their operations
• Distributors navigating paper-based processes in a digital age
• Retailers seeking better visibility into product quality
• Innovators developing new models for secure data sharing

This episode ...