Decode Your Brain: Biology Bias, Unconscious Drives, & Why We Buy

Biology Bias: The Real Reasons Behind Our Decisions by Gill Merrill, published in 2025, delves into the complex interplay of biological and psychological factors that shape our decisions. Available on Amazon: https://amzn.to/4j7fyNY

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This insightful book, drawing on the cutting edge fields of evolutionary psychology and consumer neuroscience, uncovers the hidden impulses and unconscious and biological biases that often challenge rational thinking in the decision-making process.

Traditional marketing and business theories frequently fall short in explaining consumer behavior, partly because methods like surveys and focus groups fail to fully reveal true pre ...