Note sull'episodio
"Change the Box" by John Spencer-Taylor. It is a business book published in 2025 available on Amazon: https://amzn.to/4hmogYK
"Change the Box" details the journey of the cybersecurity company BrainGu, from its founding through its rapid growth after being selected for the AFWERX program. The author, John Spencer-Taylor, known as Spence, is a co-founder of BrainGu. The book emphasizes the company's philosophy of "changing the box," which involves making the smallest change with the biggest impact. It explores how BrainGu balances creativity with strategic constraints to foster innovation within a structured framework. The book als ...Â
Parole chiave
Innovation CultureChange the BoxConstraintsCommercializationDream, Incubate, ScalePlatform thinkingAFWERXAccountabilityUser-centric design