Short-Term Gain vs. Long-Term Game in Revenue Management

During last year’s Vibrant Gujarat Summit, I saw hotel rates jump from ₹10,000 to ₹55,000 a night—and it made me stop and think. Was this smart revenue management… or just short-term greed?

In this episode, I share that real story and dive into what it really means to balance demand, loyalty, and long-term brand value. I also talk about the role of brands, the risks of franchised pricing decisions, and the questions I believe every revenue leader should ask before setting that high-demand rate.

If you’re in hospitality or revenue strategy, this one’s for you.