Promoting your epoxy resin business, advice from Resin Mastery - Episode 21

The episode of "Resin Mastery" features a lively discussion between the host and Rachel, who returns after a brief hiatus. Ian and Rachel cover the challenges and opportunities of promoting a resin art business, with a particular focus on the evolving landscape of social media. Rachel and the host reflect on how platforms like Instagram, TikTok, and Facebook have become essential for business growth, particularly as short-form video content has gained immense popularity. They emphasize that mobile-first platforms and engaging, bite-sized videos are now crucial for reaching new audiences and keeping up with shifting consumer attention spans.

They go on to explore practical strategies for beginners in the resin business to build their online presence. Rachel suggests content ideas such as how-to videos, “day in the life” vlogs, product ...