Chapter 1: Reputation definitions

This podcast episode is based on Chapter 1 of the book by Professor Alexander V. Laskin Organizational Reputation Management: A Strategic Public Relations Perspective (https://www.wiley.com/en-us/Organizational+Reputation+Management%3A+A+Strategic+Public+Relations+Perspective-p-9781394180332).

It explores the concepts of reputation, brand, identity, image, and relationship.. It argues that a company's identity is how it wants to be perceived, while its image is how it is actually seen by its various stakeholders. Relationships, the context in which these perceptions are formed, are key to shaping a company's reputation. The chapte ...