Reuse Beyond the Legislation: Unlocking Its Full Potential in the PPWR

In this episode of Redemption, we revisit the EU’s Packaging and Packaging Waste Regulation (PPWR) and dive deeper into the role that reuse could play in transforming how we manage waste and packaging. While the PPWR sets ambitious goals for recycling and reducing single-use packaging, we explore how reuse systems have the potential to push sustainability even further. Nathan Dufour from Zero Waste Europe shares insights into how reuse systems are already working, and where local initiatives are thriving despite opposition. Clarissa Morawski from Reloop sheds light on the regulatory framework and how Europe is leading the way in creating impactful packaging legislation. Tune in as we discuss the challenges, victories, and untapped potential of reuse to reduce waste and reshape industries on a global scale.

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