Ep. 3: Mary Mathes, Director of Data and Insights, Alpha Diver

Mary Mathes is the Director of Data and Insights at Alpha Diver. Founded in 2011, Alpha-Diver is the consulting firm that applies decision science to drive consumer Interest & Action. Their psychologists, neuroscientists and strategists use a model-based approach grounded in neuroscience to guide leading brands, retailers, and the Wall Street analyst community to more deeply understand – and predict – marketplace behavior in ways proven to help clients drive double-digit brand growth via strategy and activation.

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