Headlines That Sell Beer: How Ogilvy’s Rules Boost Pub Marketing

In this episode of Pub Marketing Unplugged, we explore one of the simplest but most powerful tools in hospitality marketing: the headline.

David Ogilvy once said: “On average, five times as many people read the headline as read the body copy.” In other words, if your headline flops, the rest of your message doesn’t matter.

For pubs and restaurants in 2025, headlines aren’t just for newspapers — they’re on your chalkboards, your Facebook events, your posters, and even your Instagram captions. The right line can turn a slow Tuesday into a packed quiz night.

Here’s what you’ll learn in today’s episode:

• Why headlines matter more than discounts.
• The psychology behind attention-grabbing phrases.
• Real pub-tested examples of winning headlines.
• How to adapt Ogilvy’s timeless rules to m ...