Referral Programs Unplugged: Boosting Your Brand's Network with Will Fraser

Join Jake Fuller, CEO at JEBCommerce, in this engaging episode of the Profitable Performance Marketing Podcast as he interviews Will Fraser, the Head of /advocate at impact.com. They delve into the nuanced differences between referral and affiliate programs and the significance of brand ambassadors. Will shares insights from his journey from social media promotions to developing a sophisticated referral platform that evolved into /advocate at