Note sull'episodio
In this episode, we focus the complexities of scaling omnichannel strategies in pharma, especially across global markets. Join Nataliya Andreychuk and Franck Mayet, Digital Transformation and Customer Engagement Expert, as they explore the real-world challenges pharma companies face when implementing omnichannel engagement in pharma, including regional limitations, geographic agility, and cultural nuances that make a one-size-fits-all strategy ineffective.
Learn how leading organizations are leveraging data-driven decision-making to enhance pharma performance tracking, improve operational efficiency, and ensure successful pharma omnichannel transformation. We also address the critical role of data transparency and collaboration between vendors and pharma companies in optimizing global campaigns and strategy execution.
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