Ep. 13 - THIS Is How You Create A New Snack Category - Llance Kezner

Today we're excited to sit down with Llance Kezner, co-founder of Millie’s Sipping Broth, the innovative brand that re-imagined soup by turning savory broth into tea-bag-style convenience. Llance and his wife took a home-made idea out of the kitchen and scaled it into a multi-million-dollar category disrupting beverage and wellness shelves, landing in national retailers like Walmart and Sam’s Club, while winning awards in the process.

We’ll dig into:

• How Millie’s found a simple idea: a savory cup of broth in a tea bag, and turned it into a nationwide brand.
• The packaging, naming, and recipe evolution that helped launch a new category and scale efficiently.
• What it takes to hit major retail with a small team: manufacturing, inventory, distribution, and maintaining quality.
• How the brand bal ...