Inside the $1T Ad Machine: How Revenue Arc’s 50% Rev-Share Model Delivers 5–8× ROAS

This week on Off the Grid on the Record, I sit down with Andrew Barrow, founder of Revenue Arc, a white-label programmatic ad agency running campaigns for household names—and flipping the traditional agency model on its head with a 50% gross revenue share back to partners and lifetime referral commissions.

Andrew pulls back the curtain on how programmatic really works (CTV, display, audio, premium publishers), why most brands overspend on fees, and how Revenue Arc’s model lets agencies earn from media instead of getting drained by it. We also cover the playbook behind consistent 5–8× ROAS (and a standout case that raised $145M on ~$2M ad spend), plus the AI systems that now spin up media plans in m ...