‘I’m Not an Expert’ Is the Most Expensive Thought You Have

In this episode of No Suits No Secrets, JoAnn and Bonnie go straight to the belief that quietly keeps so many capable people from launching and growing their online business. I’m not an expert. What sounds like a harmless, even responsible thought is often the result of years spent executing someone else’s vision, being rewarded for reliability instead of creativity, and slowly disconnecting from personal value outside of a job title.

This conversation unpacks why that belief has nothing to do with intelligence or experience and everything to do with permission, identity, and self-trust. It dives into what expertise really is, challenges the myth that you need to be a guru to launch online, and exposes why waiting until you feel ready is one of the biggest reasons people never start.

The episode also explores why the pull to build som ...