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How the Dallas Cowboys Are Coding the Future of Football

Football meets frontier tech in this inside look at how the Dallas Cowboys are quietly becoming one of the most AI-integrated organizations in professional sports.

In Episode 30 of The Neuvieu AI Show, we explore how “America’s Team” uses artificial intelligence across performance, operations, business, and fan experience—from biometric tracking to AI-powered holograms in AT&T Stadium. It’s a playbook that combines tradition with transformation.

We break down:

• How AI is used to predict and prevent injuries, optimize plays, and tailor training

• Cowboys’ use of augmented reality and holograms to engage fans inside and outside the stadium

• The back-office revolution: AI in ticketing, merchandising, and operational efficiency

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aiartificial intelligencechatgpttechapiai agentsagentsBuisnessMediaAgiNFL SportsAi trendBiasAi protocol Buisness Technology Dallas CowboysNflFootball