Note sull'episodio
For today’s episode, Mike is joined by the father of SEO, Bruce Clay. Since 1996 he's been helping businesses get found online. He has taught 1000s of marketers and written several go-to SEO books. All while creating SEO strategies for brands like Netflix, eBay and Home Depot. Now he's focused on helping teams adapt their content for AI to stay visible as search evolves.
You’ll learn all about AI Optimisation (AIO) - how to ensure your brand, products and services are included in the answers given by all of the major LLMs and about modern SEO.
KEY TAKEAWAYS
Ranking 1st in Google doesn´t guarantee you get seen. You need to be in the AI-generated answers too.
AI uses search engine rankings to determine authority. If you don´t rank high, you won´t be in the AI results either.
Good SEO and E-E-A-T (authority and trust) are vital.
Well researched u ...
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