Nick Entwistle thinks fast: One Minute Briefs founder on overthinking creativity and disappearing humour in advertising

Esplicito

In this episode, host Ben Norman is joined by the fastest man in advertising, Nick Entwistle, who set-up ⁠One Minute Briefs⁠ in 2012 to encourage a faster, more instinctive approach to creativity.

Over a decade later, the OMB community includes tens of thousands of creatives, producing hundreds of thousands of ideas for a huge list of brands, reaching millions of people across the world in the process.

Since Lucozade provided the first branded brief, Nick and the OMB community have gone on to work with brands like Coca-Cola, Guinness and Task Rabbit, through to charities and public organisations including NHS, Missing People and WW ...