Kevin Chesters kicking-off: Creative Nudge author gives tyre kickers the boot and talks better briefing

Esplicito

In this episode, host Ben Norman is joined by a strategist, a speaker, a trainer, an author and a lecturer, which all happen to be the same person.

Yes, Kevin Chesters has had some of the most important strategy jobs in the country, like Chief Strategy Officer (CSO) at Ogilvy and dentsu mcgarrybowen, plus senior roles at W+K and Saatchi & Saatchi and client-side strategy stint at BT.

On top of that he wrote The Creative Nudge with business partner and good mate Mick Mahoney, as well as lecturing across several universities, training organisations acros ...