Chris & Will’s false influence: Fighting fake followers and bot-backed influencers

Esplicito

In this episode, host Ben Norman is joined in Marketing Room 101 by Chris Norton & Will Ockenden, co-owners and founders of Prohibition, the award-winning PR and social media agency they set-up in Leeds in 2012, who have worked together for almost 20 years.

Chris and Will make the case for a more authentic, human approach, be it in PR, social or influencer marketing, and why we need to do something about fake followers, and influencers backed by bots.

Chris also has a rant about agency pitching, Will craves some company and Ben likes George Clooney.

Find out more about Prohibition PR here and listen to Embracing Marketing Mistakes podcast