Everyone’s talking about India’s growth story. But what if we’ve been looking at the wrong India all along? From consumption myths to the obsession with AC jobs and government gigs - this conversation challenges everything you thought you knew about building for Bharat.

🎙 Real conversation by Nitan Jain, CEO, XOR Labs and Siddharth Dwivedi, Head of Growth discussing the key pointers from Blume Indus Valley Report 2025 - raw, unfiltered, and full of uncomfortable truths.

👀 Stick around till the end. Some stats will mess with your head.

Watch the entire podcast video on our Youtube channel - Marketing Gossip.