Natasha Zarach: Culturalising campaigns and international marketing in China to authentically engaging scientists and marketing innovations globally.

Life, Science & Marketing Podcast: Episode 3

Guest: Natasha Zarach, International Head of Marketing at Veolia

Natasha's Background:

• International Head of Marketing at Veolia with experience across technology, environmental science, and global marketing
• Previously worked in product management, sales, and marketing in the technology industry
• Moved to Veolia over 10 years ago to work on science and healthcare markets

Key Discussion Points:

• Culturalising campaigns for international marketing instead of just translating
• Marketing effectively in China including understanding the different landscape
• Authentically engaging scientists as the most challenging audience
• Exciting innovations happening wi ...