Inside the Conquer Culture Book with CJ Kirk

In this episode, Joel Ellenbecker interviews KMW Deputy Chief Instructor CJ Kirk—4th Dan Krav Maga black belt, coach, and author of Conquer Culture: How Warriors and Winners Lead and Succeed. Together they unpack the real-life experiences, training philosophies, and hard-won insights behind the book, showing how Krav Maga principles can shape a life of meaning and momentum.

Key Highlights:

• The armed robbery that sparked the journey
• What it really means to be a warrior and a winner
• Why noticing is the new superpower
• Growth precursors: how to actually change
• Rethinking success, failure, and fulfillment
• Systems for living with clarity and courage
• Why CJ wrote the book for his kids—and for you