Note sull'episodio
AI in Pharma Market Research: The Next Frontier
Pharma market research (PMR) is undergoing rapid transformation as AI accelerates speed, cuts costs, and deepens insight. Yet major gaps remain—creating urgent opportunities.
Key Challenges in PMR:
- Speed vs. Depth: Fast surveys lack nuance; rich insights take too long. This trade-off is unsustainable in fast-moving therapy areas.
- Static vs. Continuous Insight: Clients want evolving, real-time monitoring—current offerings are mostly point-in-time.
- Siloed Data: Insights remain fragmented, missing cross-functional opportunities and limiting ROI.
- Inefficient Workflows: Manual compliance and tracking slow delivery and raise costs.
- Buried Insi ...