Health promotion in diverse communities: strategies and successes

In this episode, Dr. Marius Geantă, President and Co-Founder of the Center for Innovation in Medicine, joins a discussion hosted by the European Health Management Association. They explore the importance of health promotion in underserved rural communities, focusing on strategies to overcome challenges like cultural resistance, limited healthcare access, and resource shortages. They also highlight successful interventions such as the 4P-CAN Living Labs, the role of stakeholder engagement, the use of AI tools for early detection, and the lessons learned for creating sustainable health promotion in similar communities across the EU.