The Evolving Hay Market: a discussion with Pat Guerin (Bonus Episode)

Episode Highlights:

• Each export company in Australia has its own procurement matrix, lacking a single industry standard.
• R&D priority is shifting to focus more deliberately on the animal performance contribution value.
• There are ironies in the industry: breeding for some desired stem sizes can be counterproductive for animal performance, even when buyers are accustomed to a those sizes, for example.
• Due to these complexities, RD&EE (Research, Development, Education, and Extension) are crucial.
• While it may seem like there is competition for supply from different countries, the focus on animal productivity and growing the industry increases the overall market, benefiting everyone.
• In a growing market, everyone wins, whereas mature markets lead to competition over market share.
• Curr ...