Predict Before You Persuade: How Predictive Intent Modeling Automates Marketing Decisions

In this episode of Growth Digger, Abeer Aulakh, Director of Marketing and Communications at DiGGrowth, sits down with Taran Nandha, Founder & CEO of Growth Natives, to explore how predictive intent modeling is transforming the way marketers make decisions.

They unpack how behavioral data and machine learning combine to predict customer intent — and how automation turns those predictions into instant action. From churn detection to LTV scoring and next-best-action models, this conversation breaks down the “why” and “how” of predictive marketing.

You’ll learn:

• What predictive intent modeling really means for marketers today

• How to build a data-driven marketing stack that learns and acts in real time

• Why automation without intelligence is just scheduling

• The metrics that prove predictive marketing  ...