The Road to COP30: The Role of Traceability in Combating Deforestation with José Otavio Passos

The Green Hour di Preston Poag Jr.

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Episode 2 | The Road to COP30 – A Series with The Nature Conservancy

Deforestation remains one of the most urgent challenges in the global fight against climate change. At the center of this crisis is the Amazon—the world’s largest rainforest and one of Latin America’s most vital ecosystems.

In this second episode of our six-part series, we sit down with José Otavio Passos, Director of the Brazilian Amazon for The Nature Conservancy, to unpack the forces driving deforestation—and the solutions that can turn the tide.

🎧 In this episode, we explore:

  • The powerful economic drivers behind deforestation
  • Why preserving the Amazon creates global climate and biodiversity benefits
  • How the Pará Sustainable Cattle Program is transforming cattle ranching with full traceability

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