Pricing Strategies

In this episode, Katherine & Danica delve into pricing strategies for both product and service-based businesses, emphasizing the need to understand customer value and expectations.

The discussion highlights the challenges of pricing, especially in wholesale and handmade products, and the complexities of quantifying service value in various industries. The conversation wraps up with insights on balancing costs and customer perceptions in business. In this conversation, the hosts discuss the intricacies of marketing, pricing strategies, and the importance of brand positioning in attracting the right clients.

They explore how service providers can communicate their value effectively, navigate client expectations, and learn through experience. The dialogue emphasizes the need for service providers to understand their worth, build dema ...