Design That Moves — What Founders Should Know Before Adding Motion to Their App

Motion has become one of the most underrated sources of product advantage. The right animation can clarify complex flows, guide users through onboarding, reduce friction, and elevate your brand faster than almost any other design investment. But when does motion actually help—and when does it get in the way?

In this episode, we unpack how founders should think about motion strategically, not just aesthetically. We explore when animation improves usability, how it shapes product storytelling, and what modern tools—like Framer Motion, GSAP, Lottie, and React Spring—make possible inside Next.js products.

You’ll learn:

• Why motion is no longer “nice to have,” but part of how users understand digital products. • The most common mistakes founders make when adding animation too early or without a strategy. • A simple checklist for dec ...