Note sull'episodio
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New Coke: Coca-Cola’s Costly Mistake or Marketing Masterstroke?
In 1985, Coca-Cola shocked the world by discontinuing its original formula and introducing New Coke—a sweeter version meant to win back market share from Pepsi. What followed was one of the most infamous product backlashes in American history. In this fascinating episode, we explore how the decision was made, why it flopped, and whether it was truly a marketing misstep or ...