In this episode, Joe Albrecht, CEO of Xngage, discusses the XConnect™ connector for HawkSearch and how search impacts online revenue. They cover topics like smart search including merchandising, personalization, and the importance of good product data in B2B. They also explore the use of AI in search and the challenges of integrating search engines in B2B e-commerce platforms. Xngage primarily works with B2B platforms and focuses on streamlining business processes and creating digital solutions that add value to the business.