AI GTM Lab: Conversations | Podcast in RSS.com

AI GTM Lab: Conversations

AI GTM Lab: Conversations

di Pitstop

Lavoro Miglioramento personale

Stagione 1

#22 Jonathan Kvarfordt - Use AI To Coach Your Sales Team To Success

Jonathan Kvarfordt is an AI Coach & VP of Marketing at 1mind. Joining us to talk all things AI (obviously), Coach K talked us through the problems GTM teams he works with are facing at the moment as AI moves so fast, who the responsibility falls to when it comes to onboarding a new tool or system, why the data under AI is so essential and the importance of coaching for sales performance. Expect to learn: How to actually operationalise AI tools within GTM teams Where most GTM teams stall, and how to bring them back The skeletons AI is forcing revenue teams to confront as they implement new tools and systems Why teams who receive more coaching are so much more successful Why CRO's need to be more open to giving their sales leaders more help when it comes to coaching And much, much more. Follow Jonathan on Linkedin here - https://www.linkedin.com/in/jmkmba/ Find out more about Pitstop and how we can help your sales team here - https://www.takeapitstop.com

#21 Oren Greenberg - How AI Is Affecting B2B Marketing Strategy & Team Structure

Oren Greenberg is a GTM AI Advisor helping tech companies stay up to date with AI and continue to grow. AI is changing how companies are structured, built and staffed. This was what Oren came on to chat about, specifically through the lens of GTM and marketing. Oren's been at the forefront of AI since 2020, years before ChatGPT went fully mainstream, so has a unique insight into how this all started and where it's going. Expect to learn: The meaning behind 'Revenue used to scale with headcount. Now it scales with systems.’ How to keep up with the speed at which AI tools are moving How the traditional B2B marketing playbook has changed with AI tools and what you can do to keep up Why staffing is changing so much and how you can ensure you're staying ahead The imporatance of continuous coaching and upskilling for your team And much, much more. Follow Oren on Linkedin here - https://www.linkedin.com/in/orengreenberg/ Find out more about Pitstop and how we can help your sales team here - https://www.takeapitstop.com

#20 Laura White - Using AI To Build A Personal Brand On Linkedin

Laura White is the Head of GTM at Happystack and GTM strategist & founder at GoToGirl. Laura was one of our speakers at our Practical AI for GTM event in Dublin last month, in which she delivered a talk all about using AI for building a personal brand on Linkedin, what you should do and more importantly, what you shouldn't do! With that in mind, we had to get her on the podcast for a longer conversation about how to optimise the tools available to become successful on Linkedin, Expect to learn: Where AI tools should sit in the creative process Why using it to ideate rather than actually create is the best route to market The power of authenticity on Linkedin and how to harness that Why you should NEVER use AI tools to comment and interact on Linkedin How to overcome imposter syndrome and actually start posting And much, much more. Follow Laura on Linkedin here - https://www.linkedin.com/in/laurawhite-happystack/ Find out more about Pitstop and how we can help your sales team here - https://www.takeapitstop.com

#19 Mark Walker - How To Build An AI Native GTM System

Mark Walker is a 3x CRO and the co founder of AI GTM Studio & Inklined. Coming on to talk all things GTM systems and how AI is ingrained into them in a sustainable, productive way, Mark gave us some insight into the work he does when he advises companies on how to improve their AI stack of tools and why sometimes it's all about what's beneath it when it comes to building a successful one. Expect to learn: Why having a solid foundation and a good lake of data is important before implementing AI tools into your GTM team The importance of finding the use case for the tool before using the tool How to get out of being stuck in tool experimentation and into it being part of your daily workflow When to know if your organisation is ready for AI The difference between automation and AI tools And much, much more. Follow Mark on Linkedin here - https://www.linkedin.com/in/jfdimark/ Find out more about Pitstop and how we can help your sales team here - https://www.takeapitstop.com

#18 Paul Sullivan - How To Use Less AI GTM Tools & Achieve More

Paul Sullivan is the founder of ariseGTM, author of G0-To-Market Uncovered and Strategist across the entire GTM cycle. Joining us to talk all things AI tools, how they're being overused in GTM teams, where the line sits between AI and human knowledge and what a proper AI enabled GTM ecosystem should look like. Expect to learn: Why less is more when it comes to an AI tool stack Vibe coding and when it's useful vs when it's a waste of time How buyer behaviour is changing with so many AI tools available to them as well What to build vs what to buy How AI SEO is changing the game and ways to optimise for it And much more. Follow Paul on Linkedin here - https://www.linkedin.com/in/paulsullivan6/ Find out more about Pitstop and how we can help your sales team here - https://www.takeapitstop.com

#17 James Flynn - How To Build An AI Sales Agent For Under $50

James Flynn is the founder of Coso.ai and was a speaker at our Dublin 'Practical AI for GTM' event in May. Joining us to talk all things AI Agents, their use cases, how he built one for super cheap to use for Coso.ai and much more, it was great to get a real technical, product led perspective on where GTM is at in a world of AI. Expect to learn: The best use cases for an AI Agent and where to start Why being authentic is so important for social content Finding the line between automation and quality control Where he see's the GTM tool stack going as more specialist tools come to market with agents to link them up The current tools he is using each day And much, much more. Follow James on Linkedin here - https://www.linkedin.com/in/jamesflynncm/ Find out more about Pitstop and how we can help your sales team here - https://www.takeapitstop.com

#16 Top 5 Lessons: Create Solid GTM Foundations & Focus On Quality, Not Volume

Just Sandy on this one giving the top 5 lessons from the previous 10 episodes! Expect to learn: Why Sales Leaders are the bottleneck within organisations when it comes to performance and why they need coaching. Why automation and AI tools on top of shaky foundations is the worst way to build at GTM system The importance of giving each new AI tool a champion within your company before it gets rolled out And much, much more. Find out more about Pitstop and how we can help your sales team here - https://www.takeapitstop.com

#15 Alper Yurder - Focus On The Essentials & Stop Overcomplicating AI Within GTM

Alper Yurder is a founder, fractional CRO and startup advisor. Joining to talk all things AI in GTM, Alper shared his views on why companies from huge enterprises to small founder led startups are getting so lost in all the AI tools available today as well as where sales teams are losing when it comes to their outbound processes. Expect to learn: Why focusing on the essential is so important and what they are The importance of having a champion within your organisation when onboarding a new tool Ways to improve your outbound beyond just volume and activity How to improve feedback and learning loops to improve your team Why relying on a hero rep isn't a good idea and how to upskill the rest of the team And much, much more. Follow Alper on Linkedin here - https://www.linkedin.com/in/alper-yurder/ Find out more about Pitstop and how we can help your sales team here - https://www.takeapitstop.com

#14 Scott Sampson - The Power Of Agentic AI For GTM

Scott Sampson is a CRO, VP of sales and founder of Autonomic, a company helping B2B SaaS organisations utilise Agentic AI systems for GTM. AI is moving so fast it's hard to keep up, great to get Scott on to talk to us about all things agentic AI for GTM. With 20 years of experience in the sales industry, he shared his thoughts on the importance of having the correct data, focusing on the fundamentals and why coaching is still so essential for sales teams. Expect to learn: How AI is affecting workflows within sales Why so many people are using AI agents wrong The dangers of building workflows with contradictory data and relying on hallucinatory AI How to not overcomplicate your GTM systems And much, much more. Follow Scott on Linkedin here - https://www.linkedin.com/in/scottalexandersampson/

#13 Leslie Venetz - How To Coach Sales Leaders Effectively

Leslie Venetz is a bestselling author, sales coach and entrepreneur. Joining us to talk all about her work coaching within sales organisations, Leslie gave some amazing insights on the strategies used to help teams succeed, why sales managers struggle so much and the behaviours she thinks separate winning teams from those who struggle. Expect to learn: The best pieces of advice she's received and finds herself giving out over and over Why pushing volume is a mistake and focusing on quality is a far better outreach strategy Why sales leaders struggle so much and are often the most in need members of the team needing coaching How sales people can be more confident and embrace being a beginner and learning new skills The reason so many organisations never try any new strategies And much, much more. Follow Leslie on Linkedin here - https://www.linkedin.com/in/leslievenetz/ Find out more about Pitstop and how we can help your sales team here - https://www.takeapitstop.com

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