Jorge B Macías is the founder of The GTM Engineering Company

Joining us to talk all things GTM, Jorge discusses the true role of a GTM engineer, his transition from being an industrial engineer into the world of enterprise sales and GTM and the lessons he took from his previous career as well as the importance of company culture in a world of AI.

Expect to learn:

• What a non traditional career path taught him about GTM that others miss
• Scaling the first Puerto Rican Y Combinator startup from zero to $3M ARR and the strategies that made that happen?
• The true meaning behind 'AI Native' and why it's just a buzzword
• The top things CRO's should be looking out for within their teams
• The best workflow Jorge is currently leaning on

And much, much more.

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