Paul Sullivan is the founder of ariseGTM, author of G0-To-Market Uncovered and Strategist across the entire GTM cycle.

Joining us to talk all things AI tools, how they're being overused in GTM teams, where the line sits between AI and human knowledge and what a proper AI enabled GTM ecosystem should look like.

Expect to learn:

• Why less is more when it comes to an AI tool stack
• Vibe coding and when it's useful vs when it's a waste of time
• How buyer behaviour is changing with so many AI tools available to them as well
• What to build vs what to buy
• How AI SEO is changing the game and ways to optimise for it

And much more.

Follow Paul on Linkedin here - https ...