Mark Walker is a 3x CRO and the co founder of AI GTM Studio & Inklined.

Coming on to talk all things GTM systems and how AI is ingrained into them in a sustainable, productive way, Mark gave us some insight into the work he does when he advises companies on how to improve their AI stack of tools and why sometimes it's all about what's beneath it when it comes to building a successful one.

Expect to learn:

• Why having a solid foundation and a good lake of data is important before implementing AI tools into your GTM team
• The importance of finding the use case for the tool before using the tool
• How to get out of being stuck in tool experimentation and into it being part of your daily workflow
• When to know if your organisation is ready for AI
• The difference between automation an ...