Marketing, Mistakes & Momentum: Ben St. James on Indie Author Success

In this episode of the Demystifying Self-Publishing Podcast, host Alyssa speaks with author and book marketing consultant Ben St. James about his journey in self-publishing, the evolution of the industry, and effective marketing strategies for indie authors. They discuss the importance of timing in marketing, the balance between personal branding and book promotion, and the challenges of navigating multiple genres. Ben shares insights on building community connections, the significance of awards in establishing credibility, and the necessity of consistency in marketing efforts. The conversation emphasizes the need for authors to engage actively with their audience and the importance of strategic planning in their promotional activities. In this conversation, Ben St. James shares his insights on the evolving expectations of authors and celebrities ...