Language & Meaning (Workshop Study Guides)

Language reflects and drives cultural change, revealing societal values and trends through explicit and implicit cues. By analyzing linguistic systems such as the evolution of descriptors in bottled water or subcultural contrasts like deep house and dubstep, analysts uncover shifts in identity, behavior, and priorities. These insights enable the decoding of cultural narratives, supporting strategic foresight and resonant design interventions aligned with emerging societal values.