Note sull'episodio
In this episode, we explore the comprehensive strategic investments cruise lines are making to dominate global waterways, focusing on simultaneous fleet refinement, massive capacity expansion, and entry into highly competitive markets.
We look at how Princess Cruises is maintaining a competitive edge through targeted revitalization, such as the extensive two-week dry dock of the Sapphire Princess. This refit centered on transforming existing spaces into premium dining venues, including the acclaimed Crown Grill Steakhouse and the new Makoto Ocean Edomae-style sushi venue by Chef Makoto Okuwa. Beyond dining upgrades, this strategy supports targeted market expansion, as the Sapphire Princess prepares for diverse itineraries ...