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What does it take to keep a brand built on classic car culture relevant in a world of automation, electrification, and AI? In this special episode of Conversations from the Show Floor, recorded live at the X4 Summit in Salt Lake City, we explore the answer with Maggie Stafford, Vice President of People Insights at Hagerty.
Best known for insuring collector cars, Hagerty has grown into something much more. Maggie explains how the company has evolved into a technology-enabled, community-powered lifestyle brand that serves more than 850,000 members worldwide. From grassroots meetups to high-profile events like Amelia Island Concours, Hagerty is creating space for car lovers to connect both on the road and online.
In our conversation, we unpack how a $20 million investment in cloud infrastructure is helping Hagerty meet modern ex ...