Note sull'episodio
Recorded live at the X4 Summit in Salt Lake City, this episode features a compelling conversation with Isabelle Zdatny, Head of Thought Leadership at the Qualtrics XM Institute.
With a deep background in experience management and a passion for helping organizations translate strategy into results, Isabelle shares new insights from recent research in partnership with McKinsey, revealing how AI could unlock as much as $860 billion in customer experience (CX) impact—possibly more.
We unpack why just 12 percent of organizations have a company-wide AI strategy and explore the very real gap between potential and implementation. Isabelle describes the common trap of "pilot purgatory," where teams experiment with AI in isolated silos but fail to scale efforts across the business. Her message is clear: companies must shift from scattered test ...