Join on this fascinating episode as we delve into the mysterious Mandela Effect.

The false memory phenomenon was initially investigated by psychological pioneers Pierre Janet and Sigmund Freud.

Freud was fascinated with memory and all the ways it could be understood, used, and manipulated. Some claim that his studies have been quite influential in contemporary memory research, including the research into the field of false memory. Pierre Janet was a French neurologist also credited with great contributions into memory research. Janet contributed to false memory through his ideas on dissociation and memory retrieval through hypnosis.

In 1974, Elizabeth Loftus and John Palmer conducted a study to investigate the effects of language on the development of false memory. The experiment involved two separate studies.

In this study, the first point brought up in discussion is that the words used to phrase a question can heavily influence the response given. Second, the study indicates that the phrasing of a question can give expectations to previously ignored details, and therefore, a misconstruction of our memory recall. This indication supports false memory as an existing phenomenon.

Replications in different contexts (such as hockey games instead of car crashes) have shown that different scenarios require different framing effects to produce differing memories.

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