The KICKASS Journey of Jeremy Littel

Esplicito

This week on the Brews & Cruise Podcast, we’re sitting down with Jeremy Littel, the larger-than-life personality and founder of Kickass Beef Jerky. What started as a small idea quickly turned into a bold brand with a loyal following — and Jeremy takes us inside the entire ride.

In this episode, Jeremy opens up about the highs and lows of entrepreneurship, the lessons learned from building a business in a competitive industry, and the creativity (and hustle) it takes to stand out. He shares how a moment of viral success on social media transformed Kickass Beef Jerky into a household name, and why staying authentic has been key to his growth.

But it’s not all business — Jeremy also gives us a glimpse into the fun side of running Kickass, from wild stories to future plans th ...