E02 – Full Episode - Sophie Bowman on Social Media Strategy to Convert Your Followers

On this episode, Dr. Ivo Ganchev interviews Sophie Bowman at length about her career as a social media entrepreneur and brand consultant to global superstars. The show includes personal stories from Sophie’s career, tips for developing a strong social media strategy and valuable advice about working with influencers and turning your followers to customers. Sophie has worked at the highest level on projects such as album launches of multiple Grammy Award winners John Legend and Kanye West. She has also helped to coordinate the campaigns of leading fashion brands and of international events such as the 2012 London Olympic Games and London Fashion Week. Sophie has had extensive experience working with influencers and helping companies to build strong social media followings. She has authored the authoritative book,