Note sull'episodio
These are highlights from Episode 4. On this episode, Dr. Ivo Ganchev interviews Prof. Oliver Errichiello at length about the links between his work in academia and industry and they discuss in depth the practical applications of Brand Sociology. The show includes stories about the strategy that successful global brands follow to craft a strong message and position themselves correctly on the market. Prof. Errichiello also explains why “classical” thinkers in sociology provide a warning to brands that they should avoid too much change too quickly. He dives into the differences between “European” and “North American” thought in marketing and delivers a key message for CEOs around the world. In addition to holding the world’s first professorship in Brand Sociology, our guest is also the Founder of the brand development agency Büro für Markenentwick ...