Trends in Marketing Measurement | Branching Out Podcast | Episode 11 | Pt. 1

🎙️ New episode alert!

In this episode of Branching Out Podcast, while on the road at Google Cloud Next 25, our host Matt Butler sits down for a talk with Jon Lorenzini, Chief Marketing Science Officer at LiftLab, to talk about the future of marketing measurement—and why the way we think about data and attribution needs to evolve.