Phil Risher's Insights: Digital Marketing Strategies and Growth for Home Service Businesses

Wayne Zell dives into the world of digital marketing with Phil Rischer, focusing on strategies tailored for home service businesses. They discuss effective lead management and nurturing client relationships while addressing the challenges of balancing traffic sources and scaling operations. Phil highlights essential tools for CRM and lead management, and the importance of building a cohesive marketing and sales team. The conversation explores operational efficiency, success metrics, and the distinction between marketing and sales in terms of lead quality. They also touch on business growth and exit strategies.