Scaling to $25M run rate with Subscriptions: Dan McCormick, Founder of modern creatine brand, Create

Dan is Founder & CEO of Create, the first modern creatine brand, hitting a $25M run rate in 19 months.

With Create, Dan is looking to de-stigmatize and modernize creatine usage and has been able to scale the business fast based on a re-framing of the benefits, through a gummy vs the traditional powder intake, leaning heavily into a subscription model - the holy grail for CPG.

Covered in the Episode:

• How his background in finance led to founding Create: and what it taught him about the DTC model.
• Modernizing and de-stigmatizing Creatine usage.
• Building and scaling a successful Subscription model for CPG.
• Marketing tactics used to scale the brand to $25M run rate in 19 months, without an internal team.
• How coming from a family of entrepreneurs shaped his thinking.