Note sull'episodio
This week I was joined by Aaron Spivak, Co-Founder and CEO of sleep improvement company Hush: selling what’s now considered to be the world’s most popular and reviewed weighted blanket. Highlights:
- The journey from starting a business with his family at 18, to selling his first products online, to launching Hush
- Innovation through Iteration: Aarons thesis to making products that exist, better, and servicing demand.
- Why weighted blankets? How Hush came to life through market and product research
- Hyper growth lessons, what took Hush from $900k to $10M in 12 months and $48M in 48 months
- Effective marketing for DTC and Omni Channel growth
- The misconceptions of entrepreneurship and selling a company
- The importance of choosing the right partners and investors; what to look out ...