Best Practices: Adam Cherry on Lens Selection

In this episode of Best Practices, host Steve Alexander talks with Adam Cherry, president and owner of Cherry Optical Lab, about how intelligent lens selection decisions can improve both patient satisfaction and optical performance. Together, they explore how materials, coatings, frame choice, and pricing strategies all play a role in creating better outcomes for patients and practices alike.

Episode Breakdown

00:00 Introduction and Guest Welcome 00:31 Lens Selection Fundamentals 01:41 Choosing the Right Lens Materials 03:24 Balancing Aesthetics and Comfort 06:41 Matching Frames and Prescriptions 11:02 Anti-Reflective Coatings and Their Benefits 17:53 Managing Patient Expectations 21:59 Industry Challenges and Common Pitfalls 23:05 Designing an Effective Lens Menu 23:31 Vision Plans and Profitability 24:19 The Rise of ...